Boots-on-the-ground consultancy in action: why this engineer always starts by listening
No presentations, no thick reports, just boots on and out on the floor. This is what consulting looks like at Brightnewday....

No presentations, no thick reports, just boots on and out on the floor. That's what consulting looks like at Brightnewday. Consultant Ivan explainswhy that approach works for colleagues and the team at their client Terumo.
A spreadsheet rarely resembles the workplace
Ivan is a consultant at Brightnewday. Instead of rolling out advice from afar, he works on-site with our customers. Literally among people, machines and processes. His working method? Asking questions, listening carefully, analyzing, and then solving. Consultancy with boots-on-the-ground, they call it. He applies this philosophy to every new project. Not the spreadsheet is leading, but the reality on the shop floor. That was the starting point at Terumo, the Japanese medical equipment manufacturer for which Brightnewday works.
Who really understands the problem?
Too often, technical problems are solved without understanding the real problem. Customers think they need a solution, but rarely is it clear what the cause is. Engineers want to move forward, often jumping quickly into solutions but then missing the point. The biggest pitfall? Thinking you already know. That's dangerous in a complex environment like Terumo where more control and performance were desired. How do you achieve those goals?
In every problem there is also the solution
"The key is: first slow down to then accelerate," Ivan says. He does not use a set methodology, but he does use a set mindset: the five W's and H (Who, What, Why, Where, When, How?). Together with the client, he unravels the problem step by step. He asks questions, reformulates, lets people come to their own insights. Because those who see the puzzle for themselves want to help find the solution. At Terumo, this involved a pilot project to evolve from curative to managed maintenance.
Confidence grows
That approach yields not only better solutions, but also trust. Customers feel heard. Teams are engaged rather than surprised. And proposed solutions effectively match what is needed. Not what happened to be on the shelf. "Consulting is not a trick, it's collaboration," says Ivan. That's why he himself joined Terumo in daily planning. Only in this way could he gain insight into maintenance needs and priorities. Based on this, a stable flow could be designed for Terumo's production line. This was the first assignment after which the confidence of Terumo and the Brightnewday team grew. Brightnewday analyzed the production and brought in two very experienced process engineers to optimize capacity. Brightnewday's role then even evolved into asset management to develop a long-term vision of production together with Terumo.
Engineering is first and foremost listening and understanding
“I do this work because I see the difference it makes when you really listen,” says Ivan. “I’m not a consultant who shows up to fire off PowerPoint slides. I want to understand it, feel it, help drive things forward. That’s why I’m literally out on the shop floor. It’s not just more efficient, it’s simply more human.” It’s clear this approach works. Recently, Brightnewday also became Terumo’s partner for the purchase and installation of a completely new production line. The Brightnewday team is developing a maintenance strategy and process and applying its know-how to make sure Terumo’s multi-million-euro investment truly pays off.
Brightnewday in one case? Definitely.
The boots-on-the-ground consultant ís Brightnewday: entrepreneurial (we look for the real opportunity), warm (we listen and build together), pure (we work without theatrics, with sleeves rolled up), and expert (we solve complex issues by understanding them well first). Brightnewday doesn't stop at advice or implementation unlike other consultants. We even bring the engineers on board as well," Ivan concludes.